My Design Portfolio

Selected work from 2015 to present.
To view in-depth case studies, please get in touch.

Pluralsight

A Cloud Guru Content Freshness

Led UX research and analysis to establish benchmarks for content freshness on A Cloud Guru platform, designed solutions to improve learner perception of content freshness.

Skills x Cloud Guru Integration Experiments

Led a 4-day Design Sprint. Defined challenge, sketched, prototyped, tested with 5 users, and leveraged research insights to inform early designs for an integrated ‘Pluralsight x Cloud Guru’ domain-focused experience.

Zendesk
Answer Bot

Led UX research and design of Zendesk AI-powered Answer Bot from early inception to launch.

Impact: Significant increase in conversion of trial customers to paid subscriptions and reactivation of churned customers.

Answer Bot Plan Management

Led design of Zendesk Answer Bot plan management experience that enables customers to easily view, manage, and upgrade or downgrade their subscription.

Culture Amp
Topic Clustering MVP

Led the early design and discovery for Culture Amp topic clustering MVP, empowering survey admins to explore emerging themes, discover problem areas, and analyse large comment sets.

Trends Analysis

Designed the Culture Amp trend analysis feature, enabling customers to track and analyse employee engagement trends over time.

Edrolo
Data For Teachers

Led UX research and design to improve Edrolo's textbook question data and individual student progress, enabling teachers to be more successful in their pedagogical journey.

Payment Portal 2.0

Led the redesign of Edrolo payment portal to support students' needs for a variety of payment options and flexibility in paying for courses.

Airwallex
In-app Onboarding

Led design of Airwallex Webapp onboarding to help customers get started on funding accounts, top up funds, set up payments and make the first transaction on the platform.

KYC Onboarding and Activation

Led the redesign of the Know Your Customer (KYC) sign-up experience, resulting in significant improvement in data accuracy, efficiency, and compliance within APAC and EU regions.

REA Group

The realestate.com.au Share Accommodation 2.0

Led the design uplift of Share Accommodation 2.0, implementing the roomz user experience onto our REA branded site. Enhanced the look and feel, introduced minor UX improvements, and complemented the existing functionality.

The realestate.com.au Blog 2.0

Led the redesign of the REA blog, transforming it into a comprehensive and informative resource for all things property related.

Project Profiles

Led the redesign of the REA Project Profiles offering, streamlining the user experience and enabling developers to showcase their new developments to potential buyers and property seekers.