Hello, I am Patsy Lai

Product Design geek at Culture Amp. Formerly at Zendesk and REA Group. Practices Lean UX and UI Design. Data-driven and loves solving complex customer and business problems with stories and visuals. 

 
 
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Work

I have been a UX/UI Designer, Digital Designer, Graphic Designer, Motion Graphics Artist, Design Consultant, Illustrator, UI Developer and many others. I am now specialising in Digital Product Design & User Experience Design.

I have experience in delivering award-winning, accessible and user-centered designs for digital products, startups, and leading online retailers.

 
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Approach

• Discover, Define, Design, Deliver
• Design delivery through Agile key principles
• Design mentorship and facilitation
• Visual, Interaction design and Prototyping
• Experience design and strategy
• User Research and Customer Insights
• Visual design and Art Direction

I get super excited with data, metrics and I am about delivering value.

 
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Life

Outside of work I spend my time playing badminton, travelling for food, gaming and playing the piano.

I also have a fluffy Samoyed pet called Naruto. We love hiking, road trips and the beach!

I did a short stint as an Art Tutor in Kuala Lumpur before relocating to Melbourne in 2003. I still sketch and paint on paper.